
SMEPay is the tailored UPI payment gateway for beauty brands in India. Collect zero commission payments instantly with a seamless no redirect checkout.
Start collecting UPI payments with zero commissionTrusted by growing beauty brands across India
SMEPay is a leading UPI payment gateway in India that empowers businesses with zero commission transactions. Whether you need dynamic QR codes, instant payment links, or direct API checkout, our platform ensures a seamless no redirect checkout experience for maximum conversion.
Enter the amount and instantly generate a secure UPI link from your dashboard.
Drop the link directly into your WhatsApp chats or Instagram DMs with customers.
Customers pay via any UPI app with no redirect checkout, and you receive funds instantly.
A UPI payment gateway for beauty brands enables skincare, cosmetics, and personal care D2C companies to collect instant digital payments through UPI. By avoiding traditional credit card processors, SMEPay offers zero MDR (Merchant Discount Rate), ensuring you keep maximum profit from every product sold.
Beauty purchases are often impulse-driven. If the payment gateway requires multiple redirects or OTPs, the customer is likely to abandon the cart.
Cash on Delivery leads to a high Return to Origin (RTO) rate. Damaged beauty products during return transit result in complete inventory loss.
Paying 2% on every lipstick or serum sale drastically cuts into the margins that you need to reinvest in marketing and influencer collaborations.
Embed our API for a direct UPI intent flow. Customers pay within your Shopify or custom store without ever leaving, perfect for capturing impulse buyers.
We charge absolutely no MDR on UPI payments. Keep your margins high and scale your beauty brand faster.
Selling via Instagram influencers? Generate and share direct payment links that let followers buy instantly via WhatsApp or DM.
For physical salons and beauty pop-ups, present a dynamic QR code for seamless in-person transactions.
SMEPay is the trusted UPI payment gateway for various beauty commerce models. Whether you are selling skincare or cosmetics, our platform empowers multiple business types to accept payments instantly. We are widely used by skincare brands, cosmetics sellers, and personal care businesses in India to collect UPI payments seamlessly.
| Feature | SMEPay | Razorpay / Cashfree / Paytm |
|---|---|---|
| Transaction Fee (MDR) | 0% (Flat Pricing) | ~2% per transaction |
| Checkout Experience | No redirect (Direct Intent) | Multiple redirects & OTPs |
| Setup Complexity | Extremely Simple | Complex document verification |
Explore more industry solutions: Fashion Brands | Social Commerce | Food Businesses
Yes, SMEPay is widely used by skincare brands, cosmetics sellers, and salon businesses in India to collect UPI payments without paying any commission fees.
A no-redirect checkout reduces friction. Customers can complete the payment directly via their UPI app intent, reducing abandoned carts common in impulse beauty purchases.
Yes, salons and spas can generate dynamic QR codes for the exact bill amount, providing a quick, zero-commission payment method for walk-in clients.
Unlike Razorpay which charges around 2% per transaction, SMEPay is a zero commission UPI payment gateway in India with a no redirect checkout, designed specifically for beauty brands.
No, there are no setup fees or hidden charges. You can start generating payment links and QR codes instantly for free.

Generate your first payment link. Keep every rupee you earn; only a flat fee applies.